Synthetic data
All sessions

s-1115

Simulated shopper

Oct 31, 2026, 12:49 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Merino 200Viewed a product pageFit 22%
  2. 232sSize S · Merino 200Selected a sizeFit 77%
  3. 359sSize XS · Merino 200Changed size selection→ the store shows Fit Confidence hereFit >99%
  4. 41m 16sOpened reviews · Merino 200Opened reviewsFit >99%
  5. 51m 25sSorted: featuredRe-sorted the catalogFit >99%
  6. 61m 41sViewed Lumen 400Viewed a product pageFit >99%
  7. 71m 46sExpanded specs · Lumen 400Expanded technical specsFit 99%
  8. 82m 00sOpened reviews · Lumen 400Opened reviewsFit 99%
  9. 92m 35sOpened reviews · Lumen 400Opened reviewsFit 99%
  10. 102m 49sBrowsed catalogBrowsed the catalogFit 99%
  11. 113m 23sSorted: price ascSorted by lowest priceFit 99%
  12. 124m 01sSorted: ratingRe-sorted the catalogFit 98%
  13. 4m 14sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.