Synthetic data
All sessions

s-1116

Simulated shopper

Oct 31, 2026, 10:18 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 08sSearch “does it run small”Searched for sizing / fitFit 37%
  4. 41m 20sViewed Squall ProViewed a product page · Switched to a similar productChoice 52%
  5. 51m 35sImage 1 · Squall ProViewed a product imageChoice 43%
  6. 62m 12sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  7. 72m 31sExpanded specs · Squall 2.5LExpanded technical specsChoice 99%
  8. 2m 36sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.