Synthetic data
All sessions

s-1117

Simulated shopper

Oct 31, 2026, 10:16 AM UTC · mobile · paid social · Ridgeback 48L Pack · 8 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 248sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 25sExpanded returns · Ridgeback 48LExpanded returns policyFit 36%
  4. 41m 41sExpanded materials · Ridgeback 48LExpanded materialsNo clear doubt 43%
  5. 51m 48sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 43%
  6. 62m 10sViewed cartViewed cart (saw shipping cost)Durability 33%
  7. 72m 40sCheckout startedStarted checkoutDurability 33%
  8. 3m 04sPurchased

Final guess

Durability33%
Fit
22%
Suitability
6%
Durability
33%
Value
1%
Delivery
16%
Choice
2%
No clear doubt
20%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.