Synthetic data
All sessions

s-1118

Simulated shopper

Oct 23, 2026, 1:37 AM UTC · mobile · paid social · Talus Trail Runner · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 347sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 05sOpened reviews · Talus TrailOpened reviewsSuitability 74%
  5. 51m 13sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 61m 25sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  7. 71m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 81m 52sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 91m 56sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 102m 16sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  11. 112m 26sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  12. 123m 04sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 133m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 143m 56sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  15. 153m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 4m 12sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×61.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.