Synthetic data
All sessions

s-1119

Simulated shopper

Oct 31, 2026, 11:02 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 17sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 24sViewed Talus TrailViewed a product pageNo clear doubt 80%
  5. 1m 46sLeft the store

Final guess

No clear doubt80%
Fit
1%
Suitability
8%
Durability
2%
Value
3%
Delivery
4%
Choice
3%
No clear doubt
80%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.