Synthetic data
All sessions

s-1120

Simulated shopper

Oct 27, 2026, 3:05 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 234sViewed Cairn LowViewed a product pageNo clear doubt 50%
  3. 31m 00sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 39%
  4. 41m 21sExpanded warranty · Cairn LowExpanded warranty→ the store shows Durability Proof hereDurability 84%
  5. 51m 31sOpened reviews · Cairn LowOpened reviewsDurability 95%
  6. 62m 11sExpanded returns · Cairn LowExpanded returns policyDurability 96%
  7. 72m 51sExpanded warranty · Cairn LowExpanded warrantyDurability 99%
  8. 82m 55sExpanded materials · Cairn LowExpanded materialsDurability >99%
  9. 93m 23sAdded to cart · Cairn LowAdded to cartDurability >99%
  10. 103m 29sViewed cartViewed cart (saw shipping cost)Durability >99%
  11. 113m 37sCheckout startedStarted checkoutDurability >99%
  12. 3m 50sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.