Synthetic data
All sessions

s-1123

Simulated shopper

Nov 1, 2026, 2:42 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 10 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 03sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 31m 21sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  4. 41m 40sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 56sExpanded returns · Squall ProExpanded returns policyChoice >99%
  6. 62m 31sImage 1 · Squall ProViewed a product imageChoice >99%
  7. 72m 40sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 03sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 29sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  10. 3m 36sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.