Synthetic data
All sessions

s-1125

Simulated shopper

Oct 30, 2026, 10:46 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 19 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 225sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 347sReviews filtered: valueFiltered reviews by valueValue 86%
  4. 41m 19sOpened reviews · Squall 2.5LOpened reviewsValue 83%
  5. 51m 39sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  6. 62m 08sOpened reviews · Squall 2.5LOpened reviewsValue 98%
  7. 72m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 26sAdded to cart · Squall 2.5LAdded to cartValue >99%
  9. 92m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 16sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  11. 113m 41sAdded to cart · Squall 2.5LAdded to cartValue >99%
  12. 123m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 33sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 06sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 28sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 48sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 09sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 18sSorted: price ascSorted by lowest priceValue >99%
  19. 6m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.