Synthetic data
All sessions

s-1126

Simulated shopper

Oct 27, 2026, 9:46 AM UTC · mobile · email · Ridgeback 48L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 214sExpanded specs · Ridgeback 48LExpanded technical specsChoice 36%
  3. 337sExpanded materials · Ridgeback 48LExpanded materialsSuitability 59%
  4. 41m 10sImage 1 · Ridgeback 48LViewed a product imageSuitability 54%
  5. 51m 49sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  6. 62m 19sSearch “jacket”Searched the catalogSuitability 63%
  7. 72m 57sImage 2 · Ridgeback 48LViewed a product imageSuitability 52%
  8. 83m 37sOpened reviews · Ridgeback 48LOpened reviewsSuitability 82%
  9. 94m 00sImage 3 · Ridgeback 48LViewed a product imageSuitability 74%
  10. 104m 31sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 91%
  11. 114m 59sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 97%
  12. 125m 08sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 99%
  13. 5m 16sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Expanded technical specs ×56.9×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.