Synthetic data
All sessions

s-1127

Simulated shopper

Oct 27, 2026, 5:35 AM UTC · mobile · email · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 09sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 51m 54sViewed Merino 200Viewed a product pageSuitability 96%
  6. 62m 13sOpened reviews · Merino 200Opened reviewsSuitability 97%
  7. 72m 19sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 27sExpanded materials · Merino 200Expanded materialsSuitability >99%
  9. 92m 41sImage 1 · Merino 200Viewed a product imageSuitability >99%
  10. 102m 53sExpanded materials · Merino 200Expanded materialsSuitability 99%
  11. 113m 23sExpanded warranty · Merino 200Expanded warrantySuitability 91%
  12. 3m 32sLeft the store

Final guess

Suitability91%
Fit
<1%
Suitability
91%
Durability
9%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.