Synthetic data
All sessions

s-1128

Simulated shopper

Oct 26, 2026, 10:07 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 240sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 15sExpanded shipping · Cairn MidExpanded shipping infoFit 50%
  4. 41m 42sOpened reviews · Cairn MidOpened reviews→ the store shows Fit Confidence hereFit 69%
  5. 52m 21sReviews filtered: fitFiltered reviews by fitFit 98%
  6. 62m 29sAdded to cart · Cairn MidAdded to cartFit 98%
  7. 72m 55sViewed cartViewed cart (saw shipping cost)Fit 94%
  8. 83m 20sCheckout startedStarted checkoutFit 94%
  9. 3m 28sPurchased

Final guess

Fit94%
Fit
94%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
6%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.