Synthetic data
All sessions

s-1129

Simulated shopper

Oct 30, 2026, 1:24 PM UTC · mobile · paid social · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 346sOpened reviews · Talus TrailOpened reviewsSuitability 38%
  4. 451sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  5. 51m 29sImage 2 · Talus TrailViewed a product imageDurability 93%
  6. 1m 59sLeft the store

Final guess

Durability93%
Fit
1%
Suitability
4%
Durability
93%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.