Synthetic data
All sessions

s-1131

Simulated shopper

Nov 2, 2026, 1:59 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Merino 200Viewed a product pageFit 22%
  2. 237sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 05sBrowsed catalogBrowsed the catalogDurability 25%
  4. 41m 27sImage 1 · Merino 200Viewed a product imageNo clear doubt 30%
  5. 51m 50sImage 2 · Merino 200Viewed a product imageNo clear doubt 47%
  6. 62m 24sExpanded specs · Merino 200Expanded technical specsNo clear doubt 46%
  7. 72m 57sOpened comparisonOpened the comparisonSuitability 33%
  8. 83m 19sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 68%
  9. 93m 23sCompare + Merino 200Added a product to compareChoice 55%
  10. 103m 27sSearch “squall vs squall pro”Searched to compare optionsChoice 99%
  11. 113m 53sCompare + Merino 200Added a product to compareChoice >99%
  12. 4m 20sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.