Synthetic data
All sessions

s-1132

Simulated shopper

Oct 31, 2026, 7:18 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 02sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 14sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 64%
  5. 51m 42sOpened reviews · Cairn MidOpened reviewsDurability 54%
  6. 61m 57sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 29sSorted: featuredRe-sorted the catalogDurability 99%
  8. 82m 43sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  9. 93m 22sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  10. 103m 27sOpened reviews · Cairn MidOpened reviewsDurability >99%
  11. 113m 46sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 00sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  13. 134m 33sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  14. 144m 43sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  15. 155m 08sOpened reviews · Cairn MidOpened reviewsDurability >99%
  16. 5m 17sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×615.6×
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.