Synthetic data
All sessions

s-1135

Simulated shopper

Oct 25, 2026, 9:36 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Merino 200Viewed a product pageFit 22%
  2. 258sAdded to cart · Merino 200Added to cartFit 22%
  3. 31m 04sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 40sBrowsed catalogBrowsed the catalogValue 57%
  5. 51m 54sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 91%
  6. 61m 57sAdded to cart · Merino 200Added to cartValue 91%
  7. 72m 15sViewed cartViewed cart (saw shipping cost)Value 97%
  8. 82m 43sRemoved from cart · Merino 200Removed from cartValue >99%
  9. 3m 05sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.