Synthetic data
All sessions

s-1136

Simulated shopper

Nov 1, 2026, 8:19 PM UTC · desktop · email · Ridgeback 38L Pack · 18 actions

purchasedcart $368

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 343sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 459sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 51%
  5. 51m 33sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 32%
  6. 61m 52sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 89%
  7. 72m 26sImage 1 · Ridgeback 38LViewed a product imageValue 69%
  8. 82m 59sAdded to cart · Ridgeback 38LAdded to cartValue 69%
  9. 93m 28sViewed cartViewed cart (saw shipping cost)Value 96%
  10. 103m 34sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 50sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  12. 124m 00sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 134m 35sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  14. 144m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 15sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 33sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 41sCheckout startedStarted checkoutValue >99%
  18. 5m 50sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.