Synthetic data
All sessions

s-1137

Simulated shopper

Nov 2, 2026, 2:17 AM UTC · mobile · search ads · Ridgeback 38L Pack · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 347sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  5. 51m 36sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  6. 61m 42sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 02sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  8. 82m 13sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  9. 92m 18sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  10. 102m 27sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  11. 112m 50sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 123m 23sRemoved from cart · Ridgeback 38LRemoved from cartSuitability >99%
  13. 133m 48sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  14. 144m 11sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 154m 38sCheckout startedStarted checkoutSuitability >99%
  16. 4m 49sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.