Synthetic data
All sessions

s-1139

Simulated shopper

Oct 31, 2026, 10:02 AM UTC · desktop · paid social · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 256sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 02sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 13sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 72%
  5. 51m 22sExpanded warranty · Driftwood 2PExpanded warrantyDurability 54%
  6. 1m 32sLeft the store

Final guess

Durability54%
Fit
<1%
Suitability
1%
Durability
54%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
43%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.