Synthetic data
All sessions

s-1140

Simulated shopper

Oct 31, 2026, 9:34 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn LowViewed a product pageChoice 31%
  2. 235sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 345sViewed Talus TrailViewed a product page · Switched to a similar productChoice 66%
  4. 41m 06sViewed Driftwood 2PViewed a product pageChoice 69%
  5. 51m 30sViewed Ridgeback 38LViewed a product pageChoice 69%
  6. 62m 05sViewed Ridgeback 48LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 94%
  7. 2m 25sLeft the store

Final guess

Choice94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
94%
No clear doubt
5%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.