Synthetic data
All sessions

s-1142

Simulated shopper

Oct 27, 2026, 10:45 PM UTC · mobile · paid social · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 246sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 358sSearch “headlamp”Searched the catalogNo clear doubt 38%
  4. 41m 07sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  5. 51m 43sSorted: price ascSorted by lowest priceNo clear doubt 55%
  6. 61m 48sViewed Cairn LowViewed a product pageNo clear doubt 70%
  7. 72m 22sImage 1 · Cairn LowViewed a product imageNo clear doubt 90%
  8. 2m 35sLeft the store

Final guess

No clear doubt90%
Fit
<1%
Suitability
1%
Durability
1%
Value
6%
Delivery
1%
Choice
<1%
No clear doubt
90%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.