Synthetic data
All sessions

s-1143

Simulated shopper

Oct 19, 2026, 11:35 PM UTC · desktop · paid social · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 231sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 348sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  4. 458sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 63%
  5. 51m 17sImage 3 · Driftwood 2PViewed a product imageNo clear doubt 91%
  6. 61m 22sBrowsed catalogBrowsed the catalogNo clear doubt 96%
  7. 1m 41sLeft the store

Final guess

No clear doubt96%
Fit
<1%
Suitability
2%
Durability
1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
96%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.