Synthetic data
All sessions

s-1144

Simulated shopper

Oct 30, 2026, 1:19 PM UTC · mobile · organic · Talus Trail Runner · 12 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 14sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 47sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 73%
  4. 42m 15sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 96%
  5. 52m 47sExpanded specs · Talus TrailExpanded technical specsSuitability 99%
  6. 63m 17sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  7. 73m 53sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 84m 13sViewed Merino 200Viewed a product pageSuitability >99%
  9. 94m 24sAdded to cart · Talus TrailAdded to cartSuitability >99%
  10. 104m 52sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 114m 57sCheckout startedStarted checkoutSuitability >99%
  12. 5m 14sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.