Synthetic data
All sessions

s-1145

Simulated shopper

Oct 28, 2026, 10:24 PM UTC · desktop · email · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 16sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 46sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  5. 52m 00sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 62m 21sCompare + Talus TrailAdded a product to compareChoice >99%
  7. 72m 24sImage 1 · Cairn LowViewed a product imageChoice >99%
  8. 2m 28sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.