Synthetic data
All sessions

s-1146

Simulated shopper

Nov 2, 2026, 12:56 AM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 251sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 10sDelivery check · ZIP 14108Checked delivery date by ZIPDelivery 43%
  4. 41m 50sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 86%
  5. 52m 01sImage 1 · Lumen 400Viewed a product imageDelivery 68%
  6. 62m 20sExpanded returns · Lumen 400Expanded returns policyDelivery 81%
  7. 72m 44sExpanded warranty · Lumen 400Expanded warrantyDelivery 55%
  8. 83m 00sExpanded shipping · Lumen 400Expanded shipping infoDelivery 90%
  9. 93m 09sAdded to cart · Lumen 400Added to cartDelivery 90%
  10. 103m 13sViewed cartViewed cart (saw shipping cost)Delivery 98%
  11. 3m 29sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.