Synthetic data
All sessions

s-1147

Simulated shopper

Oct 31, 2026, 7:34 PM UTC · mobile · organic · Emberline 20°F Down Bag · 22 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn LowViewed a product pageChoice 31%
  2. 245sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 359sSorted: price ascSorted by lowest priceValue 59%
  4. 41m 30sOpened reviews · Cairn LowOpened reviewsValue 72%
  5. 52m 03sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 62m 38sViewed Cairn MidViewed a product page · Switched to a similar productValue 98%
  7. 73m 13sViewed Emberline 20°FViewed a product pageValue 97%
  8. 83m 24sCompare + Emberline 20°FAdded a product to compareValue 96%
  9. 93m 48sSearch “deals”Searched for deals / priceValue >99%
  10. 104m 05sAdded to cart · Emberline 20°FAdded to cartValue >99%
  11. 114m 40sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 125m 13sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  13. 135m 16sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  14. 145m 23sAdded to cart · Emberline 20°FAdded to cartValue >99%
  15. 155m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 14sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  17. 176m 34sBrowsed catalogBrowsed the catalogValue >99%
  18. 187m 04sSorted: price ascSorted by lowest priceValue >99%
  19. 197m 08sAdded to cart · Emberline 20°FAdded to cartValue >99%
  20. 207m 12sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 217m 36sCheckout startedStarted checkoutValue >99%
  22. 8m 03sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.