Synthetic data
All sessions

s-1150

Simulated shopper

Oct 24, 2026, 2:03 PM UTC · desktop · organic · Emberline 20°F Down Bag · 16 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 31m 14sOpened reviews · Emberline 20°FOpened reviewsDelivery 60%
  4. 41m 39sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  5. 51m 49sOpened reviews · Emberline 20°FOpened reviewsDelivery 97%
  6. 62m 06sReviews filtered: fitFiltered reviews by fitDelivery 88%
  7. 72m 25sBrowsed catalogBrowsed the catalogDelivery 90%
  8. 82m 43sDelivery check · ZIP 21830Checked delivery date by ZIPDelivery 99%
  9. 93m 20sAdded to cart · Emberline 20°FAdded to cartDelivery 99%
  10. 103m 52sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 59sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 15sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 134m 43sImage 1 · Emberline 20°FViewed a product imageDelivery >99%
  14. 145m 01sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  15. 155m 09sImage 2 · Emberline 20°FViewed a product imageDelivery >99%
  16. 5m 29sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.