Synthetic data
All sessions

s-1151

Simulated shopper

Oct 20, 2026, 10:31 AM UTC · mobile · search ads · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 13 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 221sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 346sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 39%
  4. 41m 26sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  5. 51m 51sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 76%
  6. 62m 16sBrowsed catalogBrowsed the catalogNo clear doubt 89%
  7. 72m 25sDelivery check · ZIP 81269Checked delivery date by ZIPNo clear doubt 89%
  8. 82m 54sViewed Ridgeback 48LViewed a product page · Switched to a similar productNo clear doubt 92%
  9. 93m 07sBrowsed catalogBrowsed the catalogNo clear doubt 97%
  10. 103m 37sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeNo clear doubt 97%
  11. 114m 16sDelivery check · ZIP 51670Checked delivery date by ZIPNo clear doubt 93%
  12. 124m 55sExpanded shipping · Ridgeback 48LExpanded shipping infoNo clear doubt 75%
  13. 135m 11sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 76%
  14. 145m 17sCheckout startedStarted checkoutDelivery 76%
  15. 5m 24sPurchased

Final guess

Delivery76%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
76%
Choice
<1%
No clear doubt
24%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.