Synthetic data
All sessions

s-1152

Simulated shopper

Oct 29, 2026, 12:10 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 243sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 347sExpanded materials · Kettle TiExpanded materialsNo clear doubt 43%
  4. 55sLeft the store

Final guess

No clear doubt43%
Fit
1%
Suitability
30%
Durability
21%
Value
<1%
Delivery
2%
Choice
1%
No clear doubt
43%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.