Synthetic data
All sessions

s-1153

Simulated shopper

Oct 31, 2026, 12:14 AM UTC · desktop · paid social · Lumen 400 Headlamp · 22 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 256sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 31m 30sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 41m 46sRemoved from cart · Lumen 400Removed from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 58sBrowsed catalogBrowsed the catalogValue 97%
  6. 62m 19sSorted: price ascSorted by lowest priceValue >99%
  7. 72m 37sSorted: price descRe-sorted the catalogValue 99%
  8. 82m 57sBrowsed catalogBrowsed the catalogValue 99%
  9. 93m 29sSorted: price ascSorted by lowest priceValue >99%
  10. 104m 04sImage 1 · Lumen 400Viewed a product imageValue 99%
  11. 114m 32sAdded to cart · Lumen 400Added to cartValue 99%
  12. 124m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 53sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 12sOpened reviews · Lumen 400Opened reviewsValue >99%
  15. 155m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 36sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 08sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 37sImage 2 · Lumen 400Viewed a product imageValue >99%
  19. 196m 43sImage 3 · Lumen 400Viewed a product imageValue >99%
  20. 206m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 217m 10sCheckout startedStarted checkoutValue >99%
  22. 7m 17sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.