Synthetic data
All sessions

s-1155

Simulated shopper

Oct 26, 2026, 2:53 PM UTC · mobile · organic · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Talus TrailViewed a product pageChoice 23%
  2. 258sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 11sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 74%
  4. 41m 41sImage 1 · Talus TrailViewed a product imageSuitability 72%
  5. 52m 02sOpened reviews · Talus TrailOpened reviewsSuitability 85%
  6. 62m 39sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 73m 10sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  8. 83m 15sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 93m 19sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  10. 103m 44sViewed Cairn LowViewed a product page · Switched to a similar productSuitability >99%
  11. 114m 08sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  12. 124m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 56sAdded to cart · Talus TrailAdded to cartSuitability >99%
  14. 145m 13sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 155m 41sCheckout startedStarted checkoutSuitability >99%
  16. 6m 07sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.