Synthetic data
All sessions

s-1156

Simulated shopper

Oct 23, 2026, 1:50 PM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 11sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 74%
  4. 41m 25sExpanded specs · Talus TrailExpanded technical specsSuitability 94%
  5. 51m 37sExpanded specs · Talus TrailExpanded technical specsSuitability 98%
  6. 62m 11sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  7. 72m 22sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  8. 2m 27sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Searched for a use-case or spec17.5×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.