Synthetic data
All sessions

s-1157

Simulated shopper

Nov 1, 2026, 10:44 AM UTC · mobile · organic · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 03sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 27sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 34%
  5. 51m 30sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 61m 36sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 1m 52sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.