Synthetic data
All sessions

s-1158

Simulated shopper

Oct 26, 2026, 5:41 PM UTC · mobile · email · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 248sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 07sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  4. 41m 45sSorted: price ascSorted by lowest priceNo clear doubt 63%
  5. 52m 12sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 86%
  6. 62m 19sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 95%
  7. 72m 46sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 95%
  8. 83m 04sViewed cartViewed cart (saw shipping cost)No clear doubt 73%
  9. 93m 08sRemoved from cart · Ridgeback 48LRemoved from cart→ the store shows Value Breakdown hereValue 97%
  10. 3m 17sLeft the store

Final guess

Value97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
97%
Delivery
1%
Choice
<1%
No clear doubt
2%
Why valuehow much likelier
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.