All sessions
s-1160
Simulated shopperNov 1, 2026, 11:59 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 14 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 240sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 359sSize 10.5 · Cairn MidSelected a sizeFit 70%
- 41m 11sSize 10 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
- 51m 45sImage 1 · Cairn MidViewed a product imageFit >99%
- 62m 11sSize guide · Cairn MidOpened the size guideFit >99%
- 72m 16sExpanded specs · Cairn MidExpanded technical specsFit >99%
- 82m 37sOpened reviews · Cairn MidOpened reviewsFit >99%
- 93m 11sReviews filtered: fitFiltered reviews by fitFit >99%
- 103m 46sSize guide · Cairn MidRe-opened the size guideFit >99%
- 114m 18sSize guide · Cairn MidRe-opened the size guideFit >99%
- 124m 42sImage 2 · Cairn MidViewed a product imageFit >99%
- 134m 52sImage 3 · Cairn MidViewed a product imageFit >99%
- 4m 57sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×290.5×
- Changed size selection106.9×
- Filtered reviews by fit24.4×
- Selected a size12.4×
- Opened the size guide8.4×
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.