Synthetic data
All sessions

s-1161

Simulated shopper

Oct 27, 2026, 10:48 PM UTC · desktop · paid social · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Talus TrailViewed a product pageChoice 23%
  2. 259sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 02sExpanded materials · Talus TrailExpanded materialsDurability 56%
  4. 41m 17sOpened reviews · Talus TrailOpened reviewsDurability 61%
  5. 51m 35sBrowsed catalogBrowsed the catalogDurability 58%
  6. 61m 46sSorted: price ascSorted by lowest priceDurability 59%
  7. 72m 09sExpanded shipping · Talus TrailExpanded shipping infoDurability 49%
  8. 82m 14sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 41%
  9. 2m 25sLeft the store

Final guess

No clear doubt41%
Fit
3%
Suitability
8%
Durability
19%
Value
19%
Delivery
8%
Choice
2%
No clear doubt
41%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.