Synthetic data
All sessions

s-1162

Simulated shopper

Oct 31, 2026, 5:27 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 248sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 05sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 25sExpanded returns · Emberline 20°FExpanded returns policyDurability 95%
  5. 51m 30sExpanded materials · Emberline 20°FExpanded materials→ the store shows Durability Proof hereDurability 99%
  6. 62m 06sViewed Squall 2.5LViewed a product pageDurability 99%
  7. 72m 36sOpened reviews · Squall 2.5LOpened reviewsDurability 99%
  8. 83m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 49sExpanded returns · Squall 2.5LExpanded returns policyDurability >99%
  10. 104m 17sViewed Emberline 20°FViewed a product page · Returned to a product viewed earlierDurability >99%
  11. 4m 28sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.