Synthetic data
All sessions

s-1163

Simulated shopper

Oct 20, 2026, 1:28 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 223sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 326sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 454sReviews filtered: fitFiltered reviews by fitFit 65%
  5. 51m 24sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 69%
  6. 61m 38sOpened reviews · Squall 2.5LOpened reviewsFit 45%
  7. 72m 03sCompare + Squall 2.5LAdded a product to compareChoice 90%
  8. 82m 16sCompare + Squall ProAdded a product to compareChoice 99%
  9. 92m 27sOpened reviews · Squall 2.5LOpened reviewsChoice 96%
  10. 103m 05sExpanded returns · Squall 2.5LExpanded returns policyChoice 94%
  11. 113m 37sOpened reviews · Squall 2.5LOpened reviewsChoice 82%
  12. 124m 00sViewed Squall ProViewed a product page · Switched to a similar productChoice 99%
  13. 4m 08sLeft the store

Final guess

Choice99%
Fit
1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.