Synthetic data
All sessions

s-1165

Simulated shopper

Oct 31, 2026, 4:33 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 221sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 00sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 41%
  4. 1m 28sLeft the store

Final guess

No clear doubt41%
Fit
27%
Suitability
1%
Durability
6%
Value
2%
Delivery
15%
Choice
7%
No clear doubt
41%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.