Synthetic data
All sessions

s-1167

Simulated shopper

Oct 27, 2026, 8:53 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 8 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 223sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 336sImage 1 · Squall ProViewed a product imageChoice 77%
  4. 41m 00sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 14sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  6. 61m 42sViewed cartViewed cart (saw shipping cost)Choice 98%
  7. 72m 09sCheckout startedStarted checkoutChoice 98%
  8. 2m 20sPurchased

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.