Synthetic data
All sessions

s-1168

Simulated shopper

Oct 22, 2026, 4:58 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 22 actions

abandonedcart $498

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 15sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 49sSorted: price ascSorted by lowest priceValue 54%
  5. 51m 57sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 97%
  6. 62m 23sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  7. 72m 41sCompare + Cairn LowAdded a product to compareValue >99%
  8. 83m 07sCompare + Talus TrailAdded a product to compareValue >99%
  9. 93m 25sViewed Driftwood 2PViewed a product pageValue >99%
  10. 103m 51sAdded to cart · Driftwood 2PAdded to cartValue >99%
  11. 114m 31sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 53sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 135m 07sViewed Kettle TiViewed a product pageValue >99%
  14. 145m 39sOpened reviews · Kettle TiOpened reviewsValue >99%
  15. 156m 00sAdded to cart · Kettle TiAdded to cartValue >99%
  16. 166m 21sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 186m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 52sPromo field focusedClicked into the promo-code fieldValue >99%
  20. 207m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 217m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  22. 7m 39sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×440.8×
  • Searched for deals / price ×230.7×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.