Synthetic data
All sessions

s-1169

Simulated shopper

Oct 27, 2026, 2:10 AM UTC · mobile · organic · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 357sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 40%
  4. 41m 17sOpened reviews · Emberline 20°FOpened reviewsFit 26%
  5. 51m 56sReviews filtered: fitFiltered reviews by fitFit 90%
  6. 61m 59sOpened reviews · Emberline 20°FOpened reviewsFit 91%
  7. 72m 32sReviews filtered: deliveryFiltered reviews by shippingFit 54%
  8. 83m 07sDelivery check · ZIP 28467Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  9. 3m 35sLeft the store

Final guess

Delivery93%
Fit
6%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
93%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.