Synthetic data
All sessions

s-1172

Simulated shopper

Oct 30, 2026, 9:37 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 27sDelivery check · ZIP 36252Checked delivery date by ZIPDelivery 67%
  4. 41m 37sBrowsed catalogBrowsed the catalogDelivery 55%
  5. 51m 56sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 89%
  6. 62m 07sDelivery check · ZIP 60646Checked delivery date by ZIPDelivery 99%
  7. 72m 41sExpanded materials · Emberline 20°FExpanded materialsDelivery 96%
  8. 83m 16sExpanded returns · Emberline 20°FExpanded returns policyDelivery 98%
  9. 93m 44sAdded to cart · Emberline 20°FAdded to cartDelivery 98%
  10. 103m 59sCheckout startedStarted checkoutDelivery 98%
  11. 4m 22sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.