Synthetic data
All sessions

s-1173

Simulated shopper

Oct 27, 2026, 1:54 AM UTC · desktop · email · Talus Trail Runner · 9 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 354sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 458sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 63%
  5. 51m 27sViewed Emberline 20°FViewed a product pageSuitability 50%
  6. 61m 31sAdded to cart · Talus TrailAdded to cartSuitability 50%
  7. 71m 37sViewed cartViewed cart (saw shipping cost)Suitability 61%
  8. 81m 42sCheckout startedStarted checkoutSuitability 61%
  9. 1m 53sPurchased

Final guess

Suitability61%
Fit
1%
Suitability
61%
Durability
10%
Value
2%
Delivery
3%
Choice
2%
No clear doubt
21%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.