Synthetic data
All sessions

s-1174

Simulated shopper

Oct 29, 2026, 7:05 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 12 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 237sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 352sDelivery check · ZIP 29000Checked delivery date by ZIPDelivery 57%
  4. 41m 23sOpened reviews · Merino 200Opened reviewsDelivery 57%
  5. 51m 42sDelivery check · ZIP 31666Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  6. 62m 08sOpened reviews · Merino 200Opened reviewsDelivery 94%
  7. 72m 18sReviews filtered: fitFiltered reviews by fitDelivery 71%
  8. 82m 28sExpanded shipping · Merino 200Expanded shipping infoDelivery 97%
  9. 92m 54sAdded to cart · Merino 200Added to cartDelivery 97%
  10. 103m 15sViewed cartViewed cart (saw shipping cost)Delivery 99%
  11. 113m 45sCheckout startedStarted checkoutDelivery 99%
  12. 4m 05sPurchased

Final guess

Delivery99%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.