Synthetic data
All sessions

s-1175

Simulated shopper

Oct 25, 2026, 5:09 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 17 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 06sSearch “fuel canister compatible”Searched for a use-case or specSuitability 48%
  4. 41m 32sImage 1 · Cairn MidViewed a product imageSuitability 57%
  5. 51m 50sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 88%
  6. 61m 59sExpanded specs · Cairn MidExpanded technical specsSuitability 97%
  7. 72m 37sExpanded specs · Cairn MidExpanded technical specsSuitability 99%
  8. 82m 43sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  9. 93m 15sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  10. 103m 44sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 03sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  12. 124m 22sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  13. 134m 30sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 40sAdded to cart · Cairn MidAdded to cartSuitability >99%
  15. 154m 44sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 164m 51sCheckout startedStarted checkoutSuitability >99%
  17. 5m 21sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×56.9×
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.