Synthetic data
All sessions

s-1176

Simulated shopper

Nov 2, 2026, 1:05 PM UTC · mobile · paid social · Talus Trail Runner · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 01sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 10sReviews filtered: valueFiltered reviews by valueValue 81%
  5. 51m 18sAdded to cart · Cairn MidAdded to cartValue 81%
  6. 61m 41sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 95%
  7. 72m 14sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 33sViewed Talus TrailViewed a product pageValue >99%
  9. 92m 47sAdded to cart · Talus TrailAdded to cartValue >99%
  10. 103m 00sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 27sRemoved from cart · Talus TrailRemoved from cartValue >99%
  12. 123m 46sOpened reviews · Talus TrailOpened reviewsValue >99%
  13. 134m 17sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 56sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  15. 5m 10sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.