Synthetic data
All sessions

s-1177

Simulated shopper

Oct 31, 2026, 9:24 PM UTC · mobile · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Talus TrailViewed a product pageChoice 23%
  2. 227sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 03sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 41m 24sSize guide · Talus TrailOpened the size guideNo clear doubt 35%
  5. 51m 48sViewed Squall 2.5LViewed a product pageNo clear doubt 51%
  6. 62m 04sOpened reviews · Squall 2.5LOpened reviewsDurability 30%
  7. 72m 28sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 93%
  8. 2m 51sLeft the store

Final guess

Suitability93%
Fit
2%
Suitability
93%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.