Synthetic data
All sessions

s-1178

Simulated shopper

Oct 26, 2026, 5:50 PM UTC · mobile · organic · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Merino 200Viewed a product pageFit 22%
  2. 233sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 01sViewed Ridgeback 38LViewed a product pageNo clear doubt 52%
  4. 41m 31sOpened reviews · Ridgeback 38LOpened reviewsFit 28%
  5. 51m 39sReviews filtered: valueFiltered reviews by valueValue 47%
  6. 62m 08sExpanded materials · Ridgeback 38LExpanded materialsSuitability 29%
  7. 72m 44sExpanded returns · Ridgeback 38LExpanded returns policyDurability 33%
  8. 83m 02sExpanded warranty · Ridgeback 38LExpanded warranty→ the store shows Durability Proof hereDurability 83%
  9. 3m 10sLeft the store

Final guess

Durability83%
Fit
2%
Suitability
1%
Durability
83%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
13%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.