Synthetic data
All sessions

s-1179

Simulated shopper

Oct 20, 2026, 10:34 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 249sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 22sCompare + Cairn LowAdded a product to compareChoice 83%
  4. 41m 58sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 52m 38sOpened reviews · Cairn LowOpened reviewsChoice 92%
  6. 62m 41sReviews filtered: valueFiltered reviews by valueValue 59%
  7. 73m 02sOpened reviews · Cairn LowOpened reviewsValue 75%
  8. 83m 27sReviews filtered: valueFiltered reviews by valueValue 99%
  9. 93m 48sAdded to cart · Cairn LowAdded to cartValue 99%
  10. 3m 54sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.