Synthetic data
All sessions

s-1180

Simulated shopper

Nov 1, 2026, 4:15 AM UTC · mobile · organic · Lumen 400 Headlamp · 13 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 226sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 329sBrowsed catalogBrowsed the catalogNo clear doubt 31%
  4. 450sSorted: price ascSorted by lowest priceValue 64%
  5. 51m 02sImage 1 · Lumen 400Viewed a product imageNo clear doubt 56%
  6. 61m 34sBrowsed catalogBrowsed the catalogNo clear doubt 68%
  7. 71m 38sOpened reviews · Lumen 400Opened reviewsNo clear doubt 44%
  8. 82m 07sReviews filtered: deliveryFiltered reviews by shippingDelivery 60%
  9. 92m 38sAdded to cart · Lumen 400Added to cartDelivery 60%
  10. 103m 18sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 61%
  11. 113m 42sViewed cartViewed cart (saw shipping cost)Delivery 55%
  12. 124m 05sCheckout startedStarted checkoutDelivery 55%
  13. 4m 28sPurchased

Final guess

Delivery55%
Fit
<1%
Suitability
<1%
Durability
1%
Value
44%
Delivery
55%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.